Selected work.
Brand-by-brand case studies — creative built to perform inside paid social, across global household names and fast-scaling DTC.
Case study
Carisma Spa & Wellness
Luxury spa brand in Malta — emotionally-led couples creative system spanning testimonial proofs, package offers, editorial-style hooks and premium lifestyle compositions for paid social.
Case study
Infinity Hoop
DTC fitness brand — viral static creative system spanning hook-led problem/solution, before/after proof, bundle offers and seasonal sale drops built for high-volume Meta acquisition.
Case study
Nurecover
DTC recovery brand. Static ad system covering hero concepts, problem/solution, stat-led proof and benefit stacks for cold + retargeting.
Case study
Stimul8
British men's hair-loss brand — high-contrast static system spanning ingredient education, before/after proof, benefit stacks and bold sales-driven hooks built for Meta acquisition.
Case study
Ways2Well
Healthcare + supplement brand. Static system spanning membership, AI product launch, and back-in-stock supplement drops — built for cold acquisition and retargeting on Meta.
Case study
NOMA NOMA
DTC stainless steel water bottle brand. Full lifestyle creative system built from just two product shots — concepts span urgency, offer, benefit-led and educational angles for paid social.
Case study
Terez & Honor
Beauty brand — peptide-powered lash & brow serum creative system spanning UGC mosaics, before/after proofs, benefit callouts and educational application hooks for paid social.
Case study
Girls Get Off
DTC women's libido supplement — bold, taboo-breaking direct response system spanning seasonal gifting angles, problem-aware hooks, UGC-style proof and high-contrast typographic statements built for Meta paid social.
Case study
Bumpy Cuddles
Ergonomic intimacy pillow brand — seasonal promo system leaning into Halloween-themed wordplay, moody lifestyle photography and bold discount call-outs for paid social.
Case study
Toyota
Automotive campaign system spanning financing, SUV launches, utility vehicles and brand-led lifestyle creative for regional market rollout.
Case study
Glowvani
Postpartum skincare brand — direct-response static creative spanning problem-aware hooks, product education, before-and-after proof and offer-led concepts for paid social.
Case study
Glee Full
Women's hormone-support supplements — direct-response static creative spanning cortisol education, menopause pain points, transformation proof, emotional storytelling and guarantee-led concepts for paid social.
Case study
KITA
Japanese skincare brand for mature skin — direct-response static creative spanning UGC-style social proof, us-vs-them comparisons, whiteboard education and bundle-led routine concepts for paid social.
Case study
Bar Marketing
Nightlife and hospitality creative system — event posters, weekly themed nights, premium spirit activations and DJ lineup designs built for social-first promotion.
Case study
AAC
Autism care creative system — bright, trust-building social ads focused on no-waitlist messaging, family support, personalized therapy and early intervention.
Case study
Eluzo
Men's stainless steel jewelry brand — gift-driven creative system spanning bold typographic statements, lifestyle product hero shots, UGC-style testimonial proofs and native iOS-style ad mocks for paid social.
Case study
SKIMS
Static + motion creative for Meta. Hero concepts scaled across 7-figure monthly spend.
Case study
WHOOP
Performance creative system. Iterated 40+ variants on the winning hook.
Case study
British Airways
Brand-aligned promo creative across markets.
Case study
Barclays
Compliance-friendly performance design for financial products.