Score
Every concept scored across 9 criteria before production starts.
Ranked top 3% creative talent
The senior creative
behind ads that convert.
12 years designing performance creative for SKIMS, WHOOP, Toyota and the brands spending seven figures on Meta. Available for full time, in-house roles only.
Creative produced for
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
With all the tools I need
The exact stack behind every ad I ship — research, creation, retouch, review.
Adgrading
Creative grading, hook scoring and avatar validation.
ChatGPT
Concepting, scripting and rapid ideation.
Nano Banana Pro
AI image generation with brand consistency.
Freepik
Stock, AI assets and on-brand variations.
Photoroom
Product cutouts and clean e-commerce visuals.
Higgsfield
Cinematic AI video and motion shots.
Photoshop
Compositing and retouching.
Figma
Layouts and multi-format production.
Magic Brief
Daily competitor research.
Atria
Ad library and creative benchmarks.
Frame.io
Organised review and delivery.
Adgrading
Creative grading, hook scoring and avatar validation.
ChatGPT
Concepting, scripting and rapid ideation.
Nano Banana Pro
AI image generation with brand consistency.
Freepik
Stock, AI assets and on-brand variations.
Photoroom
Product cutouts and clean e-commerce visuals.
Higgsfield
Cinematic AI video and motion shots.
Photoshop
Compositing and retouching.
Figma
Layouts and multi-format production.
Magic Brief
Daily competitor research.
Atria
Ad library and creative benchmarks.
Frame.io
Organised review and delivery.
12 years. One obsession. Ads that convert.
I am an overall designer comfortable across brand, web, and print, but my major focus is performance creative. Specifically Meta and TikTok ads that drive measurable results.
Brands I have designed for.
From global household names to fast scaling DTC brands, I have produced creative for companies running serious paid budgets.
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
- Carisma Spas
- Stimul8
- Ways2well
- Atomic Helicopters
- Hinnao Tech
- Lette Active
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
- Carisma Spas
- Stimul8
- Ways2well
- Atomic Helicopters
- Hinnao Tech
- Lette Active
- Quasi
- D'Lumiere
- Breathletics
- Resilia
- Eluzo
- Restup
- Resurge Recovery
- Rush
- Open Bionics
- Noomi
- Velanico
- Oxibloom
- AAC
- Quasi
- D'Lumiere
- Breathletics
- Resilia
- Eluzo
- Restup
- Resurge Recovery
- Rush
- Open Bionics
- Noomi
- Velanico
- Oxibloom
- AAC
Several of these brands spend 6 and 7 figures monthly on Meta. I produced creative that ran across those campaigns.
I do not just design ads. I built a system to make sure every ad I produce performs.
After years of watching creative get shipped on instinct alone, I built my own grading platform. It scores every concept against 9 performance criteria before it leaves my desk. Hook strength, mechanism clarity, avatar specificity, visual message alignment. Every ad I produce passes through this system before anyone else sees it.
Avatar
Customer profiles built completely so messaging always lands.
Hook
Hook formulas validated against what is converting in the niche right now.
Iterate
When something underperforms the system tells me exactly what to fix.
Hire the designer behind the system.
I am ready to commit to one brand, full time, long term. If you are hiring for an in-house creative role, let us talk.