Score
Every concept scored across 9 criteria before production starts.
Creative Strategist & Designer · Top 3%
Strategy and design,
from one senior brain.
I am a creative strategist who designs. Research, angles, hooks, and the final frame — all handled in one loop. 12 years shipping performance creative for SKIMS, WHOOP, Toyota and brands spending seven figures on Meta. Full time, in-house only.
Creative produced for
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
Powered by Claude's latest model
These are the AI tools I built and use on every project.
I do not guess what works. I built three systems — grading, tracking and competitor intelligence — all running on Claude's latest model. Every ad I produce passes through them before it ever sees a media buyer.
With all the tools I need
The exact stack behind every ad I ship — research, creation, retouch, review.
Adgrading
Creative grading, hook scoring and avatar validation.
ChatGPT
Concepting, scripting and rapid ideation.
Nano Banana Pro
AI image generation with brand consistency.
Freepik
Stock, AI assets and on-brand variations.
Photoroom
Product cutouts and clean e-commerce visuals.
Higgsfield
Cinematic AI video and motion shots.
Photoshop
Compositing and retouching.
Figma
Layouts and multi-format production.
Magic Brief
Daily competitor research.
Atria
Ad library and creative benchmarks.
Frame.io
Organised review and delivery.
Video ads
I don't just design static. I write, shoot and edit video ads too.
Script to final cut — hooks, b-roll, AI-generated shots, voiceover, sound design and platform-native edits. Same senior brain running the strategy runs the timeline.
Script writing
Hooks, angles and full ad scripts written to the avatar.
B-roll & AI visuals
Generated shots, product b-roll and stock composited to brief.
AI voice & VO
ElevenLabs voice, captions and pacing tuned per platform.
Edit & motion
CapCut and Premiere Pro cuts, transitions and sound design.
Cinematic AI shots
Higgsfield and Minimax for shots real cameras can't get.
UGC-style ads
Testimonial, whiteboard, us-vs-them and static-to-video formats.
CapCutPremiere ProHiggsfieldElevenLabsMinimaxRunwayKlingTopaz
12 years. Strategy plus design. Ads that convert.
Overall designer across brand, web, motion and print, with a creative strategist's head on top. Focus: Meta and TikTok performance creative — concepted, written and designed by the same person, so every frame is on strategy.
Brands I have designed for.
From global household names to fast scaling DTC brands, I have produced creative for companies running serious paid budgets.
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
- Carisma Spas
- Stimul8
- Ways2well
- Atomic Helicopters
- Hinnao Tech
- Lette Active
- SKIMS
- WHOOP
- British Airways
- Toyota
- Barclays
- Nurecover
- Infinity Hoop
- Carisma Spas
- Stimul8
- Ways2well
- Atomic Helicopters
- Hinnao Tech
- Lette Active
- Quasi
- D'Lumiere
- Breathletics
- Resilia
- Eluzo
- Restup
- Resurge Recovery
- Rush
- Open Bionics
- Noomi
- Velanico
- Oxibloom
- AAC
- Quasi
- D'Lumiere
- Breathletics
- Resilia
- Eluzo
- Restup
- Resurge Recovery
- Rush
- Open Bionics
- Noomi
- Velanico
- Oxibloom
- AAC
Several of these brands spend 6 and 7 figures monthly on Meta. I produced creative that ran across those campaigns.
I do not just design ads. I built a system to make sure every ad I produce performs.
After years of watching creative get shipped on instinct alone, I built my own grading platform. It scores every concept against 9 performance criteria before it leaves my desk. Hook strength, mechanism clarity, avatar specificity, visual message alignment. Every ad I produce passes through this system before anyone else sees it.
Avatar
Customer profiles built completely so messaging always lands.
Hook
Hook formulas validated against what is converting in the niche right now.
Iterate
When something underperforms the system tells me exactly what to fix.
Hire the strategist who designs the work.
Strategy, concept, copy and final design — one senior operator, in-house, full time. If you are hiring a creative lead who can own the whole output, let us talk.