Toyota Africa – New Range Launch Campaign

Tasked with introducing Toyota’s latest range of vehicles to the African market, I developed a series of engaging visuals that resonate deeply with the regional audience. Leveraging culturally relevant design elements and a nuanced color palette, the campaign celebrated both the advanced features of Toyota’s new models and the vibrancy of African landscapes and lifestyles. Each visual was crafted to convey Toyota’s reliability and innovation, ensuring the designs connected authentically with diverse communities across the continent, sparking interest and elevating brand affinity.