Establishing Brand Cohesion: The Data Analogy Visual Identity Manual

The Data Analogy brand manual project aimed to establish a consistent visual identity across all platforms. I developed guidelines covering logo usage, typography, color schemes, and imagery to ensure brand cohesion. The manual served as a comprehensive resource for both internal and external teams, enabling them to create on-brand marketing materials with ease. This project required close collaboration with stakeholders, clear communication, and a keen understanding of the brand’s message and target audience.